With regards to basic functions, Sprunki’s AR real-time combat system can accommodate 30 individuals playing on the same screen (89ms latency), whereas Incredibox’s audio mixing and generation feature only supports the superimposition of 7 tracks (48kHz sampling rate). In relation to user base, Sprunki’s worldwide MAU was 53 million in 2024 (Newzoo data), which is 4.4 times Incredibox’s MAU (12 million) in the same year. Nevertheless, the latter’s penetration rate within the music education domain is 37% (whereas Sprunki’s is just 6%). Commercialization capacity-wise, Sprunki’s quarterly turnover of NFT transactions was worth 120 million US dollars (Polygon chain fee rate 6.8%), while Incredibox’s sales revenue of its DLC pack (9.99 US dollars per package) reached only 28 million US dollars (Steam’s 2023 financial report).
The technical specifications show that Sprunki’s LiDAR modeling accuracy is up to 0.1 millimeters (iPhone 15 Pro). To support the frame rate of AR character rendering at 60FPS, the GPU computing capability of the device is ≥3.2 TFLOPS, and the Incredibox audio delay is optimized between 12ms (ASIO driver optimization). Regarding hardware compatibility, Sprunki boasts an 87% support level for devices running Android 10+ (Redmi Note 12’s operation efficiency is only 38%), while Incredibox can support to Android 5.0 (old devices in 2014 are still able to run smoothly). The 2024 EU Digital Services Act check revealed that Sprunki harvested location information at 0.3 times a second (accuracy ±5 meters), and was fined 8.6 million euros for failing to comply with the GDPR. For comparison, Incredibox only got caught up in a copyright problem for user creations for just 2.3 million US dollars.
Player behavior data shows that Sprunki users’ online time per day is 67 minutes (61% of them are aged 18-24), ARPU value of paying users is 14.9 US dollars per month, but equipment wear rate is 37% (58% maintenance cost). The average song creation cycle of Incredibox users is 23 minutes (19% of users are over 50 years old), while the UGC content on the music library sharing platform is more than 4.2 million songs (with a 98.7% copyright compliance rate). At the technical patent level, Sprunki holds 12 AR interaction patents (such as the dynamic geofencing algorithm US2024156321A1), and Incredibox’s core audio layered technology (EP3208767B1) has been rated as “Best Educational Tool” by the International Association of Music Technology.
As far as market growth opportunity is concerned, Sprunki achieved a 39% rate of annual user growth through e-sports competitions (with 1.2 million US dollar prize money for the Tokyo Masters), but overheating problems in equipment led to 5.2% of the gamesters being eliminated from the competition. Incredibox has a stable average annual growth rate of 17% through its school partnership program (over 120,000 primary and secondary schools in 83 countries). The economic models vary significantly: the quantum coin black market exchange rate of Sprunki is 1:1.2 US dollars (the volume of transactions on the dark web accounts for 23%), while the virtual sheet music market transaction fee at Incredibox is only 3% (15% discount rate for institutional bulk purchases). The most recent figures show Sprunki holds a brand identification rate of 78% by Generation Z (Incredibox 54%), yet lags by 29 percentage points by user satisfaction poll of those 35 years or older (Sprunki 41% v Incredibox 70%).